1266. #TFCP - A Founder's Journey: The Real Price of Calling Your Own Shots!
- Author
- Chris Jolly
- Published
- Wed 20 Aug 2025
- Episode Link
- https://thefreightcoach.libsyn.com/1266-tfcp-a-founders-journey-the-real-price-of-calling-your-own-shots
Bitfreighter’s Brad Perling is back on the show to share something about launching a successful freight tech company, from sleepless nights and zero revenue to building a profitable remote-first company serving shippers and brokers across the globe!
Brad discusses EDI integration pain points in transportation, why aligned values within an organization matter, and how partnerships with TMS providers, strategic sponsors, and customers shaped their growth.
We also dive into the importance of company culture in a 100% remote setup, why physical and mental transformation is key for long-term success, and how Bitfreighter is giving back and raising funds for ALS research through their annual charity golf tournament. This is a real look at freight tech innovation, resilience, and leadership in the logistics industry, so stay tuned!
About Brad Perling
Brad Perling is the CEO and co-founder of Bitfreighter. With over 15 years of experience in the industry and growing 2 successful brokerages, Brad's deep understanding of logistics challenges has fueled his passion for finding better software solutions. He knew there was a need for a disruptive new model in the EDI space and was determined to create it. He has a passion for aviation and enjoys playing hockey and golf while spending time with his wife and 2 kids.
Connect with Brad
- Website: https://bitfreightergolf.com/ / https://www.bitfreighter.com/
- LinkedIn: https://www.linkedin.com/in/brad-perling-5a101655/
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