1256. #TFCP - Blueprint for Freight Sales: Building a Scalable System!
- Author
- Chris Jolly
- Published
- Wed 06 Aug 2025
- Episode Link
- https://thefreightcoach.libsyn.com/1256-tfcp-blueprint-for-freight-sales-building-a-scalable-system
In this episode, a former top-ranked commercial truck sales rep, Sean Lyden of Systematic Selling, breaks down what actually works in freight sales!
We talk about the 90-day rule in B2B, how to reframe cold calls as shopping for customers, and why your Ideal Customer Profile isn’t just about who to target, but also who to avoid. Sean also shares his dial-based prospecting strategy, KPI tracking tips, and why consistency beats intensity every time!
If you're a freight broker, carrier representative, or logistics founder, this is the kind of tactical strategy that can immediately shift your sales game. Want better conversions and a stronger pipeline? Tune in and start doing the work!
About Sean Lyden
Sean is the founder and CEO of Systematic Selling, where they help SMB owners and their sales teams in the service trades scale their sales (without the chaos).
Sean is a former U.S. Top 25 medium-duty truck sales rep (GMC, Chevrolet, Isuzu brands), has been in sales for 28 years, has handled over 1,200 coaching sessions for founders, owners, and their sales teams, and the co-author of Collaboration Effect on Profit: Overcoming Founder’s Syndrome to Achieve Sustainable Success (2024).
Connect with Sean
- LinkedIn: https://www.linkedin.com/in/seanlyden/
- Newsletter: https://www.systematicselling.co/
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