1254. #TFCP - Rate Intelligence, Reinvented: Stop Guessing, Start Earning!
- Author
- Chris Jolly
- Published
- Mon 04 Aug 2025
- Episode Link
- https://thefreightcoach.libsyn.com/1254-tfcp-rate-intelligence-reinvented-stop-guessing-start-earning
What if brokers actually owned the data they generate and got paid for it? Today, Sam Tibbs shares how Trochi AI is flipping the script by giving brokers ownership in the data economy they fuel, literally offering equity to those who contribute the most.
We discuss why today’s rate tools fall short, how Trochi AI captures real-time load-level insights, and why predictive analytics, not just historical trends, are the next big wave.
It's a must-listen episode if you're into pricing intelligence, automation, and reclaiming broker value in freight tech!
About Sam Tibbs
Sam Tibbs is a product strategist focused on the intersection of freight, data, and technology. As co-founder and CEO of Trochi, he is working to build a truckload pricing and intelligence platform that empowers freight brokers to benefit from the data they create and own.
His trucking experience includes roles at Covenant Logistics Group, FreightWaves SONAR, Leaf Logistics, CloudTrucks, and TriumphPay, where he had the opportunity to learn from forward-thinking teams across the industry. Before entering the industry, Sam served in the U.S. Navy’s Nuclear Power Program and worked in academia, those experiences continue to shape his approach to collaboration and problem-solving.
Connect with Sam
- Email: [email protected]
- LinkedIn: https://www.linkedin.com/in/sam-tibbs/ / https://www.linkedin.com/company/trochi-data-corp/
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