Mike Ambrose & Corrine Malcolm | Trail Running Brand Landscape

Last week, Business of Fashion published an article calling trail running “activewear’s next big category” citing the emergence of startup brands and the market growth that’s attracted incumbents from the road and track space. It’s an exciting time in the sport, so we figured we do a show analyzing the brand and product landscape. Corrine and Dylan are joined by Mike Ambrose, former Product Line Manager at Salomon and current USA country manager at NNormal. First we chat about some of the sponsor shakeups that have occurred and summarize the athletes who’ve aligned with new partners. Then we go big picture and talk about the fascinating state of the market, providing our perspective on where we are headed.

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Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal

Tim Tollefson | The Infinite Game

Clare Gallagher | Black Canyon 100k Champion

Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB