Why Franchisors Fail (and How to Fix It) | Stephane Breault on Leadership, Trust & Accountability

In this candid and insightful episode of The Franchise Woman: Where Passion & Purpose Collide, Stephane Breault pulls no punches about what’s holding many franchisors back—and how to fix it.

With over two decades as a franchise CEO and another 15+ years coaching franchisors globally, Stephane knows the leadership pitfalls that can derail even the most promising franchise brands.

In this episode, Stephane shares: ✔️ The #1 mistake franchisors make: seeing franchising as a transaction instead of a partnership ✔️ Why leadership (not management) is the key to scaling beyond 30 units ✔️ How to create rituals that build trust, connection, and culture ✔️ The leadership crisis that stops franchisors from scaling—and how to overcome it ✔️ How accountability must flow both ways to create empowered, high-performing franchisees

Stephane also shares a powerful real-world case study from his client Poulet Rouge, a brand that transformed its growth by embracing these leadership principles—and now opens a new franchise nearly every week.

Want to learn how to break the leadership ceiling in your franchise system? Don’t miss this episode.

📲 Connect with Stephane Breault at: ImagineFranchise.com 📘 Grab his book: For Franchise Leaders' Eyes Only

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