How to Assess a Startup’s Potential: Key Metrics Every Angel Investor Should Know | TFJP 86

Want to succeed in angel investing?
In this episode of the Founders Journey podcast, Greg Moran from Evergreen Mountain Equity Partners shares the essential metrics and strategies every angel investor needs to know. Learn how to evaluate startups through key indicators like traction, customer acquisition cost (CAC), lifetime value (LTV), and runway.
But it’s not just about the numbers—Greg explains why founder selection is a crucial factor that can make or break a startup’s success. With insights from Evergreen Mountain’s proprietary founder assessment model, this video is a must-watch for anyone looking to navigate the high-risk, high-reward world of startup investing.

💡 What You’ll Learn:
The top metrics for evaluating startup potential
How to assess founder resilience and adaptability
Why traction and efficient growth matter in early-stage startups
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📌 Timestamps:
0:00 – Welcome to the Founders Journey podcast
0:25 – Why evaluating startups is critical for angel investing
1:21 – Key metric #1: Traction
3:17 – Key metric #2: CAC and LTV
6:11 – Key metric #3: Runway and burn rate
8:51 – The importance of founder selection
10:11 – Evergreen Mountain’s founder assessment model
11:12 – Summary: Metrics, founder qualities, and successful investing
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💬 Drop your questions about angel investing in the comments below.
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#AngelInvesting #StartupSuccess #FounderSelection #Entrepreneurship #StartupMetrics