6. Nis Frome | Alpha (rapid user feedback)
- Author
- Kallaway / Nis Frome
- Published
- Tue 26 May 2020
- Episode Link
- https://www.thefounderpod.com/founder-episodes/alpha
Nis Frome is the Co-Founder and VP Product of Alpha.
After starting his first business in web design and marketing when he was 17, Nis launched a couple of other companies in college and was able secure funding for Hublished, a platform that promised to help content producers market their content through webinars. Although Hublished in 2013 was too early for the webinar craze we’re experiencing today, he was able to meet his Co-Founder, Thor, and launch Alpha in 2014.
At Alpha, Nis and his team are building and scaling a rapid consumer insights platform that allows teams to quickly gather consumer feedback to make more informed product, marketing and innovation decisions. Alpha operates as one of the only on-demand solutions for teams to get real insights when performing consumer discovery research or concept testing different messaging, features or functionality of a digital product. Previously, this type of research might have taken weeks, but with Alpha, it takes just a couple of days. Today, Alpha has over 70 employees and raised over $20M to tackle this rapid insights space.
This was an eye-opening interview that spotlights how traditional industries are getting disrupted by savvy entrepreneurs with tech-enabled solutions.
Tune in to hear Nis's inspiring story!
EPISODE TOPICS:
- (2:22) What does Alpha look like today (mission, vision, products, size)?
- (3:19) What is your background and what were you working on before starting Alpha?
- (6:15) Where did the spark for the idea come from?
- (10:08) How did the early product work?
- (19:28) How did you find your first initial customers?
- (25:19) Why was content marketing so important for Alpha?
- (28:19) How do you think about innovation at Alpha?
- (30:06) How do you think about competition?
- (37:22) What are your words of wisdom around fundraising?
- (42:15) What do you look for in companies that you angel invest in?
- (46:40) What are your lessons learned around equity?
- (51:54) What do you think Alpha looks like in 5-10 years?
- (53:48) What do you look for when you hire someone?
- (1:00:40) How do you think about self-doubt?
- (1:08:04) What sacrifices have you made in founding Alpha?
- (1:11:18) What characteristics make a good founder?
- (1:13:47) What is your morning routine?
- (1:16:13) What resources would recommend to others?
- (1:19:07) Nis's startup manifesto
- (1:22:47) Nis's founder nomination
- (1:24:36) Where should we look to contact you?
Alpha - www.alphahq.com
- Follow Alpha (@wearealpha_) on Instagram // (@alphaondemand) Twitter
- Follow Nis on LinkedIn // Instagram // Twitter // Website
- Nis's learning and resource recommendations
The Founder - www.thefounderpod.com
