EP2: Unlocking The Power of Behavior Engineering in Digital Transformation
- Author
- Michele Brissoni
- Published
- Thu 11 Apr 2024
- Episode Link
- https://www.linkedin.com/pulse/unlock-power-behavior-engineering-digital-michele-brissoni-6pavf/?trackingId=j07nM9z1QL6LevpVZfVEug%3D%3D
Behavior Engineering: The Secret Weapon for Digital Transformation
Digital transformation expert Michele Brissoni, CEO of BriX Consulting explains how understanding user behavior is key to success. Behavior engineering uses psychology and neuroscience to design interventions that drive positive change within your organization. This approach can help you overcome resistance, boost innovation, and achieve lasting results.
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