The forge of Unicorns - by Michele Brissoni
Welcome to The Forge of Unicorns, your go-to podcast for navigating the digital transformation landscape, brought to you by Michele Brissoni, CEO of BriX Consulting.
Join host Michele (Mike), a Digital Transformation expert and inventor of the Unicorns' Ecosystem and the Software Craftsmanship Dojo®, as he shares invaluable insights and strategies to turn your digital transformation nightmares into success stories.
With over three decades of experience, research, and failures under his belt, Mike provides actionable advice and roadmaps for evolving your organization's IT performance to compete with what he observed in the realm of engineering applied to Formula 1 and MotoGP.
Whether you're a CXO, manager, developer, product owner, or agilist, this podcast is your survival toolkit for escaping the pains of digital transformation and charting a course towards Digital Excellence. Tune in to discover how to stop merely transforming and start truly evolving your company's digital landscape.
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- Update frequency
- every 6 days
- Average duration
- 25 minutes
- Episodes
- 68
- Years Active
- 2024 - 2025
🎙️ EP69 - What If a Diesel Mechanic Just Outbuilt Your Tech Org?
Listen to Tyler Robertson's inspiring entrepreneur story of building a $100 million business from the ground up. This motivational podcast episode covers everything from how to start a business to in…
🎙️ EP68 - Software Venture Capital Is Broken
The $30B Mistake: Why Startups Fail and Investors Sleepwalk Through It
💥 Massimiliano Sulpizi exposes what’s broken in **venture capital** and offers a cure: **Equity Match**, a platform blending **AI…
🎙️ EP67 - How Do I Evolve My Company Without Losing My People?
Succession isn’t just an HBO drama.
It’s real. It’s messy. And when it happens inside a high-growth SaaS company, it can break everything.
In this raw, unfiltered episode of Forge of Unicorns, we sit d…
🎙️ EP66 - The $1M AI Mercenary Problem
💥 Your tech budget is burning—and hiring hype can kill your culture.
Here’s the brutal truth:
Boards are shelling out $1M+ to AI engineers—none of whom are scientists in the classical sense
Meta’s Super…
🎙️ EP65 - Vibe Coding: Beauty or Beast?
AI was supposed to help us build organizations faster.
Instead, it’s flooding the market with fragile MVPs and founders who lack the knowledge to scale.
Welcome to Episode 65 of Forge of Unicorns, wher…
🎙️E64 - AI, Code, Care... When organizations stop guessing and start assessing.
🤔 Startups pitch AI like magic. But what happens when vibe-coded prototypes crash in production?
👉 Who’s inspecting the code, not just the pitch deck?
In this Forge of Unicorns episode, Dr. Jeremy Krel…
🎙️ EP63 - Is the AI bubble coming? And if so… who do you trust to deal with it?
🤔 Investors are pouring billions into AI. But what if this is dot-com bubble 2.0?
👉 Who will spot the real risks — hidden inside the code, and inside the culture?
In this Forge of Unicorns episode, Mar…
🎙️ EP62 - The Common Secret Behind Mining ⛏️, F1 🏎️ & MotoGP 🏍️ Evolution. Let’s Finally Bring It to Software!
🤔 Why did Mining ⛏️, Formula 1 🏎️, and MotoGP 🏍️ evolve—and Software didn’t?
In this episode of Forge of Unicorns, Nicolás Bañados, Managing Partner at Galgo Capital, helps us uncover the behavioral s…
🎙️ EP61 - The Hidden CEO Hiring Trap: Why Only 1 in 4,000 Make It
Are you prepared for the real risks of CEO succession, or any other CXO hiring? In this episode of Forge of Unicorns, investor and behavioral screening expert Ron Ondechek reveals the hidden traps th…
🎙️ EP60 - AI first is dead! 💀 Klarna, Babylon, Forward… Who’s Next? The Pattern Behind AI Failures
🕯️ The Torch 🔥 AI-First Leaders Dropped: Purpose
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Klarna. Babylon. Forward.
Three companies. Three massive AI-first bets.
All failed.
Why? They scaled tech. They injected the market hype: #AI
But, they …
🎙️ EP59 - OKR – The Agile Resurrector 🧬
Agile is collapsing under its own market weight.
Drowned in certifications, fake agility coaches, and checkbox processes.
The purpose? Forgotten.
The manifesto? Commercialized.
The results? Burnout, silo…
🎙️ EP58 - You Don’t Even Know What Good Looks Like. That’s Why Your Company is Stuck!
They think they’re doing software right. But they’ve never seen real excellence.
That’s the leadership trap and why companies stall, lose talent, and drift into mediocrity.
In this honest conversation …
🎙️ EP57 - When Excellence Isn’t Optional: How Healthcare Mastery Exposes IT’s Compliance Illusion
Compliance isn’t excellence.
And in today’s IT world, that illusion is costing millions — and lives.
In this powerful episode, Michele Brissoni (Creator of the Unicorns’ Ecosystem and SW Craftsmanship …
🎙️EP 56 - Professionalism Isn’t Optional
Most startups don’t die from bad code. They die from bad leadership.
In this episode of The Forge of Unicorns, I sit down with Bryony Cooper (VC, founder, and human-first investor) to unravel the sile…
🎙️ EP55 - From Mediocracy to Mastery 🧭 Rewiring Leadership
🎧 EP55 – From Mediocracy to Mastery 🧭 Rewiring Leadership
🏷️ How to escape organization mediocracy!
Most teams aren’t broken — their leadership is underpowered.
In this pivotal episode, Calm Capital’s M…
🎙️ EP54 - Mediocrity is a leadership choice!
When we say “mediocrity is a leadership choice,” we’re not just being dramatic. In this first face-off between researcher and investor, Mike challenges the venture capital mindset—and VC Oussama Glil…
🎙️ EP53 - VibeCoding Won’t Build Unicorns 🦄 … they are engineered 👷🏻♂️
In this mind-blowing episode, I sit down with Andy Will, founder of Willpower Venture Capital, to reveal a bold new approach: behavioral engineering as the ultimate VC advantage.
Forget spreadsheets a…
🎙️ EP 52 - The Quantum Invasion Is Here: Why Your Software Won’t Survive What’s Coming
🚀 The Quantum Shift Has Officially Begun… 🚀
This week on Forge of Unicorns, we sit down with Matthew Cimaglia, Tech Innovator | Multi-Time Founder | Managing Partner at Quantum Coast Capital, leading …
🎙️ EP 51 – Sam Palazzolo Confirms Our Research
💡 Most companies waste millions on digital transformation—and fail. What if, instead, you could engineer IT into a high-value asset that fuels exponential growth?
93% of digital transformations fail. …
EP 50 - 97.5% of IT Investments Are DOOMED 📉
🎙️ Episode 50: The Unicorns’ Ecosystem—Flipping the Script on IT Investments 🚀
📰 Original blog post: https://www.linkedin.com/pulse/ep-50-975-investments-doomed-heres-how-top-flipping-brissoni-np79f/
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