Buyer Beware When Buying a Super Bowl Ad
- Author
- Bleav + The Focus Group
- Published
- Sat 08 Feb 2025
- Episode Link
- https://bleav.com/shows/the-focus-group/?post_type=gp_podcast_episode&p=838
Shop Talk looks at the real costs and pitfalls of a brand deciding to invest at least $10 million on a Super Bowl TV spot. Caught My Eye reports that a passenger on a cruise line was charged 47K for flu treatment and insurance does not want to cover. Also, have you heard of “ducking”? It’s. Jeep thing and has turned into a profitable business for an astute entrepreneur. Nolan Bushnell, founder of Atari and Chuck E. Cheese, is our Business Birthday.
We’re all business. Except when we’re not.
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