Why You Shouldn’t Start Sales Calls With Emotion (CPCE Method Explained)
Most sales training teaches you to dive straight into emotion in the first 2 minutes of a call… but that’s a big mistake. In this episode, I break down why we keep the start of our sales calls factual — and save emotion for right before the pitch — so you close more deals.
You’ll learn:
✅ Why early emotion kills conversions
✅ How to use the “factual gap” to disqualify bad options
✅ The timing that keeps prospects engaged and ready to buy