Transform Your Sales: The Power of Empathy - Laura Breust

Join The Fitness Sales Inner Circle

In this episode of the Fitness Sales Playbook, I had the pleasure of speaking with Laura, a seasoned sales trainer and consultant with over 15 years of experience in the sales industry. We delved into her journey from retail sales to remote sales, discussing the challenges and realizations she faced along the way.

Laura shared her insights on the importance of emotional intelligence (EQ) in sales, emphasizing that successful sales conversations hinge on understanding both your own emotional state and that of your prospects. We explored how empathy plays a crucial role in building trust and rapport, and how many sales reps often overlook this aspect in favor of rigid scripts and processes.

Throughout our conversation, Laura highlighted the significance of focusing on personal growth and raising one's standards rather than fixating solely on financial goals. She encouraged listeners to adopt a mindset of continuous improvement, emphasizing that the journey to becoming a successful salesperson is often uncomfortable but ultimately rewarding.

We also touched on her recent talk at SalesCon, where she discussed the model of
emotional states and how it can be applied to sales conversations. Laura provided
actionable steps for listeners to better understand and adapt to the emotional dynamics of their prospects, ultimately leading to more meaningful and effective sales interactions

This episode is packed with valuable insights for anyone looking to enhance their sales skills and navigate the complexities of the sales landscape with greater confidence and empathy.