The Fitness Sales Playbook
For fitness coaches and fitness salespeople who want to close at 50–80%, run 30-minute calls, and face zero objections.
Each week, Diarmuid O'Dowd Hill interviews elite salespeople, top fitness business owners, and industry leaders to break down what actually works when it comes to selling high-ticket fitness offers.
You won’t get fluff, theory, or recycled business tips. You’ll get sharp, tactical breakdowns designed to help you understand your sales process, master it, and become elite.
Built on the CPCE Fitness Sales System — trusted by 200+ clients and some of the biggest fitness brands in the world.
One episode a week. One goal: make you better at sales.
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- Update frequency
- every 6 days
- Average duration
- 25 minutes
- Episodes
- 17
- Years Active
- 2025
Your Emotional Questions are Causing Objections (you're doing it WRONG)
Why You Shouldn’t Start Sales Calls With Emotion (CPCE Method Explained)
Most sales training teaches you to dive straight into emotion in the first 2 minutes of a call… but that’s a big mistake. In th…
70%+ CR Q&A: Facts = Sales, Prevent Objections, Emotional Phase.
In this episode of the Fitness Sales Playbook Podcast, I (creator of the CPCE Fitness Sales System) break down:
- Why we start fitness sales calls factual before moving into emotion
- How to prevent fe…
How to Actually Prevent Partner Objections
Want more scripts, call reviews & coaching? Join the Fitness Sales Inner Circle.
Most closers ask, “Do you need permission from your partner?”
But that rarely works — and usually creates sales resistan…
Don't Let Emotions Ruin Your Fitness Sales Calls
Want to shorten your call times? Join the Fitness Sales Inner Circle
How to Handle Emotional Stories in Sales Calls (Without Losing Control)
What do you do when a prospect starts sharing something dee…
Live Q&A: Partner objections, Tripwire offers, Note taking
Want to ask your own questions or get calls reviewed on a future episode?
👉 Join the FSIC community
This episode is a live Q&A from inside The Fitness Sales Inner Circle — where we answer real fitness…
Help! My Prospect Has No Pain...
Join our Fitness Sales Community for more fitness sales tips.
In this video, we break down how to shift your sales approach depending on who’s in front of you. Some buyers are driven by pain. Others …
Sick of Getting Ghosted? Watch this!
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In this episode of the Fitness Sales Playbook, I had the pleasure of hosting a dynamic Q&A with members of the Fitness Sales Inner Circle. We explored a range of to…
Transform Your Sales: The Power of Empathy - Laura Breust
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In this episode of the Fitness Sales Playbook, I had the pleasure of speaking with Laura, a seasoned sales trainer and consultant with over 15 years of experience i…
How Jason Boosted Sales by 5X in 1 month
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In this episode, I had the pleasure of speaking with Jason, a member of our community who runs his own online fitness business. Jason shared his journey into the wo…
Mastering Sales Calls: Secrets from Top Closers - The Board Twins
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In this episode of The Fitness Sales Playbook, I had the pleasure of welcoming Sam and James Board, known as the Board twins, who run an online fitness coaching com…
High-Ticket Sales Secrets: Jack's Journey Revealed
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In this episode of the Fitness Sales Playbook, I had the pleasure of speaking with Jack, a successful salesperson and closer who has made significant strides in the…
Achieve $60k Months: Ethan's Sales Transformation Story
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In this episode, I had the pleasure of speaking with Ethan, a business owner and coach from Gonzales Coaching. Ethan shared his journey from being a salesperson bac…
Achieve 58% Close Rate: Proven Strategies Revealed - Stuart McDermid
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In this episode, I had the pleasure of speaking with Stuart from inside the Inner Circle! Stuart shared his journey into the high-ticket sales space, which began ju…
Sales Call Mastery: Lessons from a Real Sales Call
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We review a real fitness sales call with one of our Fitness Sales Inner Circle clients, breaking down exactly where the consultation went wrong and how to fix it.
• …
The Art of Closing - Matthew Boyd
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In this episode, I had the pleasure of speaking with Matt, a business owner and former physiotherapist who has transitioned to helping runn…
Transform Your Mindset for Sales Mastery - Rudy Arrimar
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In this episode of The Fitness Sales Playbook podcast, I had the pleasure of speaking with Rudy, a dedicated salesperson who has made signi…
Sales Mastery: Why Every Fitness Coach Needs to Eat Sh*t First - Brodie Casa
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In this episode of our podcast, we dive deep into the world of fitness sales with Brodie, a seasoned business owner and sales expert in the…