Why Your Branding Matters: Should You Reinvent Your Athletic Identity?

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Do you know the difference between your identity and your branding?

Branding is how people perceive you, and it's a key part of running any successful business. But what happens when you find that your current brand doesn't match who you are anymore? The type of branding you choose for your company can have a major impact on the success of your business. In this video, we'll cover the three different types of branding and how they can affect your athletic company.

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