The Myth of the Jumpman Logo: The Purpose of Branding

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Regardless of whether you're a big fan of sports or not, you can easily identify the jumpman logo from a mile a way. But how did the Air Jordan monogram become this famous and why are other sneakers brand craving for the same success? Find out the purpose of branding and why a logo is more than just a logo!

Before 1984, basketball sneakers were fairly boring. But after Nike entered the court and made quite the deal with the mythic Michael Jordan, things have never been the same!


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