As an athlete, it is essential to develop a clear brand identity. This includes the tangibles—a logo, design, and merchandise—and the intangibles—a vision, purpose, and personality.
Social media is the best medium to communicate this brand identity in the modern world, with over 4.55 billion individuals present online in 2021.
From developing a clear brand identity to showing authenticity, consistency, and personality, here’s a full-proof strategy for athletes on Instagram & LinkedIn.
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