12 Brand Archetypes + EXAMPLES: Exploring Brand Archetypes Part 2

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Today, we'll continue exploring brand archetypes by discussing the 12 different brand archetypes that you could adapt to your brand, including some real-life examples that you can look at!

In our previous video, we've explored what brand archetypes are and how companies as well as other players use these brand archetypes to build their brand.

Now, we'll be diving deep into the 12 brand archetypes, what are some of the examples available in the market and which industry are they often used in!

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