The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
- Update frequency
- every 6 days
- Average duration
- 18 minutes
- Episodes
- 317
- Years Active
- 2019 - 2025
Boost Memberships Before Opening Your Gym — Here’s How
Ready to launch your fitness studio with a packed roster of paying members on day one? The secret lies in your pre-sale strategy.
Most fitness entrepreneurs make the critical mistake of …
How to Create Fitness Content That Builds Real Loyalty
Ever wondered why your fitness studio's marketing feels flat despite using those recommended content templates? You're not alone. The truth is, generic content creates generic results, …
How to Build a Loyal Fitness Community (Without Fake Engagement)
The difference between a struggling fitness studio and a thriving community often comes down to one critical factor: authentic engagement. When you focus solely on bringing new members …
Why Fitness Studios Grow Faster With Strategic Partnerships
Are you trying to do it all yourself in your fitness studio? That approach might actually be holding you back.
The most successful studio owners leverage strategic partnerships to accel…
Why Clarity Beats Luck in Growing Your Fitness Studio
Feeling like your fitness studio's growth is more about luck than strategy? You're not alone.
The fitness industry is crowded with studios competing for attention, making it challenging…
Why Your Studio Pricing Isn’t Converting Clients
Afraid to show your prices? You're not alone—but that fear might be costing you big time. In this eye-opening episode, we dive into a startling statistic: fitness studios with transpare…
Website Pricing Secrets That Boost Studio Growth
Did you know that fitness studios showcasing strategic pricing on their websites experience 25% higher client inquiries and acquisition? This striking statistic from MindBody research c…
How Your Studio’s Look Impacts Pricing Power
What if your pricing strategy could boost conversions by 30%? That's exactly what happens when fitness studios align their visual pricing displays with strategic verbal communication.
Ma…
Why Fitness Studio Growth Depends on Experience
Ever wonder why some fitness studios instantly command premium prices while others struggle to justify their value? The secret lies not in what they charge, but how they communicate tha…
How to Build a Studio Culture That Boosts Retention & Loyalty
Most fitness studio owners face a costly problem they don't see coming until it's too late: a disconnect between their personal values and studio culture. This fundamental misalignment …
How to Build a Studio Culture That Boosts Retention & Loyalty
What happens when a successful gym reaches a breaking point? In this revealing conversation, former CrossFit gym owner Tyler Sullivan shares his 13-year entrepreneurial journey from sta…
How to Create Gym Offers That Actually Get Clients to Act
Studio owners, are you tired of running challenges that attract bargain-hunters instead of ideal members? Ever wonder why your "lose 10 pounds in 10 days" promotions bring in crowds but…
Why Gym Owners Can’t Ignore This AI Shift
What if the key to health was simpler than we've been led to believe? Mohamed, Chief Strategy Officer at ABC Fitness and founder of Sweatworks, challenges the notion that healthy living…
How to Use Client Testimonials to Boost Gym Credibility
What happens when your outstanding results aren't enough to convince potential clients? That's the frustration Zach Coleman faced in his early business days, discovering that without do…
The Lost Art of Local Fitness Marketing
What if everything you've been told about building a successful fitness business is wrong? In this eye-opening conversation with Paul Waters, a 25-year veteran of the health and fitness…
Avoid This Scaling Mistake Fitness Studios Always Make
Ready to take your fitness studio to the next level? Before you sign that lease for a second location, pause and listen. The journey from running a single successful studio to managing …
Why Your Gym Feels Intimidating — And How to Fix It
The fitness industry has long overlooked an essential truth: while exercise improves mental health, most gym environments actively create anxiety and stress. Gabriel Sclean, founder of …
This Social Strategy Keeps Fitness Studio Clients Coming Back
Frustrated with social media marketing that doesn't deliver results for your fitness studio? You're not alone. The problem isn't social media itself—it's how you're using it.
Most studio…
How a Mobile Fitness Business Grew Without Ads—Just Real Connection
Chelsea's journey from Division I volleyball scholarship athlete to mobile fitness entrepreneur reveals how authentic passion transforms into sustainable business success. After playing…
How Retention Can Boost Your Fitness Studio’s Profit
What's the single most overlooked metric that could transform your studio's profitability? Retention. While many studio owners chase endless promotional challenges and acquisition strat…