Opening new markets in the Indo-Pacific

How do we open new markets in diverse and dynamic countries? What challenges do we face, and what solutions are being used? Chris White, President and CEO of the Canadian Meat Council, and Diedrah Kelly, Executive Director of the Indo-Pacific Agriculture and Agri-Food Office in Manila, share their insights. From building strong trade relationships to promoting Canada’s trusted brand, this episode explores the work needed to grow Canada’s presence in one of the world’s fastest-growing regions.