#1 - Brian Kenny on having a "chameleon attitude" to sales and marketing, and thinking deeply about the other side of the table.

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On this first episode of The First 10 Podcast, I talk to Brian Kenny ,  Founder of @MiniCorpHQ.

As Brian mentions at the end, do reach out to him. He is open to conversations and always willing to lend his smarts to new business ideas that come his way.

Key Points

1. Have a "chameleon attitude" to sales and marketing. Think deeply about the people on the other side of the table. 
2. When it comes to the first conversations, do everything in your power to actually do them! Get over the internal barriers, use the "lollipop method", and do it again and again and again.
3. Do your homework! When approaching people, use all the free info that's out there before you send that email

Show Notes
https://minicorphq.com/

Hit refresh by Satya Nadella

Shoe Dog by Phil Knight

Bill Ackman

Audience (B2C and B2B) research tools:
https://www.apollo.io/

https://www.crunchbase.com/

Contact Details

https://twitter.com/bkenny

https://twitter.com/MiniCorpHQ

https://minicorphq.com/