Michelle Causton on 3 Reasons Why Brands Must Align with Gen Z’s Ethical Demands

🎙️ Podcast Episode Description

Episode Title: 3 Reasons Why Brands Must Align with Gen Z’s Ethical Demands

What happens when an entire generation decides that ethics matter more than brand loyalty? In this thought-provoking episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling sits down with Michelle Causton—a Fellow of the Chartered Professional Accountants, MBA graduate, speaker, and educator—whose mission is to foster ethical leadership and authentic communication.

Michelle shares her insights into how Gen Z is reshaping the marketplace with their values, forcing brands to reconsider their strategies or risk losing relevance. From social media’s role in shaping ethical worldviews to the future of corporate social responsibility, she outlines why integrity is no longer optional for organizations that want to succeed.

Together, Vicki and Michelle explore how companies can not only attract Gen Z consumers but also inspire them as future employees. Listeners will walk away with actionable tips to build trust, foster ethical practices, and stay ahead in a rapidly evolving business world.

✨ SEO Keywords: Gen Z ethics, ethical leadership, corporate social responsibility, brand trust, ethical marketing, workplace culture, ethical consumption

Check out Michelle’s website to learn more.

https://www.bzmind.ca/

Connect With Our Guest

Website: https://www.bzmind.ca/

Facebook: https://www.facebook.com/michelle.causton/

LinkedIn: https://www.linkedin.com/in/michelle-causton-62463115/

YouTube: https://www.youtube.com/@bzmind6262