Bennett Maxwell on From Adversity to Innovation

Podcast Episode Description

From Adversity to Innovation – Bennett Maxwell’s Journey of Resilience and Sweet Success

What does it take to turn setbacks into stepping stones and ideas into thriving national brands? In this inspiring episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling sits down with Bennett Maxwell, the dynamic entrepreneur behind Dirty Dough Cookies — a rapidly growing franchise with 80+ stores and more on the way.

Bennett’s entrepreneurial journey spans real estate, renewable energy, and now, a booming dessert empire. He shares candid stories of overcoming challenges, building a purpose-driven culture, and why his company’s tagline — “Proudly unique, inside and out” — reflects both the cookies and the people behind them. You’ll discover what he looks for in franchise partners, the realities of running a franchise, and the lessons he’s learned during the past three transformative years.

Whether you’re an aspiring entrepreneur or a seasoned business leader, Bennett’s insights on resilience, innovation, and purposeful growth will inspire you to think bigger and bolder.

SEO Keywords: Bennett Maxwell, Dirty Dough Cookies, entrepreneurship, business innovation, overcoming adversity, franchise ownership, business growth, leadership podcast, entrepreneurial journey, resilience in business, Vicki Noethling

Check out his main website to learn more

https://DirtyDough.com

Connect With Our Guest

Website: https://www.bennettmaxwell.com

LinkedIn: www.linkedin.com/bennettmaxwell

Instagram: @bennettmaxwell35

Dirty Dough Instagram: @Dirty_Dough