E65: How to Define Your Core Values - Jonathan Lautermilch

As an individual or business owner, how do you identify your core values? How do you use your core values to attract the right people, create purpose, and expand the scope of your business? 

Who is Jonathan Lautermilch?

Jonathan is the founder of Smart Shark, a company focused on scaling small businesses, coaches and consultants. He is also the founder of Fit Pro Collective, a professional fitness mastermind aimed at serving fitness professionals and gym owners to help expand their business models, mindsets, hiring and team member development. He’s been refining his business’s core values for over six years, and believes you should, too.

What You’ll Learn:

• The importance of defining your core values as a variable income earner and business operator

• How to attract talent that knows how to think rather than what to think when it comes to solving problems for your business

• We don’t control what happens to us, but we do control how we react to what happens to us, and that is a non-negotiable mindset to master

• The Celery Test framework for making decisions

• How to say no to an opportunity that doesn’t align with your values

• How to invest in yourself in a way that avoids filling the endless void of lack of confidence

• The difference between fake it til you make it vs believe it til you achieve it

• How to value your time and discern the difference between working on the business vs working in the business

Mentions:

Simon Sinek’s Circle of Trust: https://www.ted.com/talks/simon_sinek_why_good_leaders_make_you_feel_safe?language=en

Follow Jonathan:

Facebook: https://www.facebook.com/jonathan.lautermilch

Facebook Group: https://www.facebook.com/groups/realtalkwithrealbizpros

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