Jeff Echols - Feeding the Lizard Brain

When you talk to potential clients, do you connect with their fundamental hopes and fears? Or do their eyes glaze over? Does your website make potential clients excited, or does it leave them confused? Our guest today will share his tips for remaining relevant to our clients and thriving as an attorney in a world transformed by technology.

Jeff Echols is managing principal of professional services organizations for the marketing agency Revenue Path Group. He'll share with us the science behind human decisions, and how an attorney can harness it to build a successful and sustainable practice.

Learn more about Jeff and Revenue Path Group at www.revenuepathgroup.com.

Read Full Transcript