The B2B Video Explosion

Send us a text

In this episode, we tackle the reality that video content is everywhere, but most of it isn’t working. 

We share why simply cutting down a hero video for social won’t cut it anymore, and how smart B2B marketers make platform-native content that connects. 

You’ll hear how to use AI effectively in your workflow without losing the human trust factor, plus why more videos can actually damage credibility. 

We break down why view counts are just vanity, how to use view-through rates to your advantage, and why every video should answer: what’s in it for them?