The Fide Podcast
Selling consulting is tough—especially right now. How do you position yourself so you’re the one your client calls for help? On The Fide Podcast, we call on industry experts to give you actionable insights to help you show up differently—and sell more business.
- Update frequency
- every 42 days
- Average duration
- 22 minutes
- Episodes
- 9
- Years Active
- 2024 - 2025
Buzzword Detox
Dan and Joe take a buzzer to the most overused marketing clichés. Kicking things off by unpacking why “AI at the forefront of digital transformation” is more filler than hook. From ther…
The B2B Video Explosion
In this episode, we tackle the reality that video content is everywhere, but most of it isn’t working.
We share why simply cutting down a hero video for social won’t cut it anymore, and…
Humanizing B2B Marketing
When every firm promises "transformational value," how do you make your message stand out? In this episode, Dan and Joe talk about the real work of humanizing B2B marketing. They explor…
How to be Proactive in a Reactive Marketing Environment
Marketing is rarely predictable.
We dig into how marketers can prepare for reactivity with smart tools, brand flexibility, and a strategy-first mindset—so you’re not starting from zero e…
Building Non-Transactional Relationships with Shanil Ebrahim
Shanil Ebrahim, Deloitte Canada's Life Sciences and Healthcare leader, shares his insight on how to approach projects and build relationships for the long term. He emphasizes the import…
Building a Digital Presence with Paul do Forno
Paul do Forno, partner at Deloitte Digital, shares his insights on how to get yourself out there online to build your authority in the market. He emphasizes the importance of having a d…
Becoming the Expert with Gord Sandford
Your income and your passions don’t have to be separate.
Gord Sandford pivoted his area of focus well into his consulting career – into an area that allowed him to do more of what he car…
Humility and Continuous Iteration with Dave Zager
Dan sits down with Dave Zager, Deloitte’s Global Workday FSI leader, to talk about how he’s positioned his team as THE leader in the market.
Key takeaways:
🎯 Be relentlessly focussed on t…
An Introduction to The Fide Podcast
What the heck is this all about? Well, we're here to help you convince others you're an expert in your consulting domain. In each episode, Daniel Beresh sits down with a consulting lead…