300 Taylor Swift’s Podcast Impact, $100M+ Libsyn Payouts, and the New Podcast Movement
- Author
- Elsie Escobar and Rob Walch
- Published
- Wed 27 Aug 2025
- Episode Link
- https://thefeed.libsyn.com/300-taylor-swifts-podcast-impact-100m-libsyn-payouts-and-the-new-podcast-movement
Libsyn Payouts to Producers over $100 Mil! Finally, what you've been waiting for, our thoughts on the Taylor Swift podcast appearance, plus, a bit of a Podcast Movement recap, some YouTube data audience percentages, what gets searched in Apple Podcasts and mean, median, geographic and user agents stats! --- and FYI: WE RECORDED BEFORE TAYLOR & TRAVIS GOT ENGAGED!
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Quick Episode Summary- (2:27) Rob and Elsie conversation
- (3:07) Over 100M of payouts to creators from Libsyn!
- (4:26) The Taylor Swift appearance on a podcast
- (12:25) Podcast Movement merger news
- (24:36) Analysis of podcasting trends & the Hollywood Reporter article
- (36:35) What actually works in search in Apple Podcasts + naming best practices
- (43:40) The Age of Audio!
- (50:02) Podcast playback errors? YouTube links in the enclosure!
- (53:50) Stats! Mean, median, geographic and user agents
- (59:11) Where have we been and where are we going?
Thank you to Nick from MicMe for our awesome intro!
Podcasting Articles and Links mentioned by Rob and Elsie
- Leave us voice feedback!
- Libsyn 100M Creator Payouts Press Release!
- Libsyn Creator Payouts Jump 40% In First Half Ahead Of Expansion To Smaller Shows. | News | podcastnewsdaily.com
- New Heights with Jason and Travis Kelce - YouTube
- Taylor Swift’s First Podcast Appearance Sends ‘New Heights’ To 10 Million Views. | News | podcastnewsdaily.com
- Seven-Figure Merger Brings Together Sounds Profitable, Podcast Movement. | Story | insideradio.com
- What’s Next for Sounds Profitable - Sounds Profitable
- Twila Dang's LinkedIn Post #1
- Twila Dang's LinkedIn Post #2
- Who’s Really Winning the Podcast Wars — and How
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