Why Your Brand Needs a Personality with Shan Fitzgerald

SO pumped to be welcoming the fab Shan Fitzgerald to the poddy!

After 15 years in the writing game and a decade in the classroom, Shan has learnt a fuckload about language: how people understand it, interpret it, structure it, and play with it.

This action packed episode covers a lot. We deep dive into brand personality and messaging strategies, and just what the heck that means. Shan also shares her tips to help us develop an authentic brand personality to cut through the noisy land of social media.

You'll also learn that Shan can write copy without getting all sweary ;)

We also cover:
• Brand personalities and why every biz needs one
• Fandom and how to turn your audience into raving fans
• Tone of voice and how to apply it to your copy
• Technical copy tips
• The importance of words in defining your brand... and so much more!

You can learn more about what Shan does at https://wildsparkcopy.com/ and to follow along on Insta https://www.instagram.com/wildspark.co/

Head to https://thefearlessdesigner.com.au/

Find me on Insta @the.fearless.designer