1. EachPod

🎨 Does My Brand Need a Standout Colour?

Author
Morgan Macdonald
Published
Sat 29 Mar 2025
Episode Link
None

Feeling stuck on picking the perfect brand colour? Wondering if you need a signature shade like Tiffany blue or Coca-Cola red to stand out online?

In this episode, I’m diving into one of the most common branding questions I get asked: Does your personal brand actually need a standout colour? Spoiler alert! It's not about being loud, it's about being aligned.

We’ll chat about:

  • Where the pressure to have an iconic colour comes from
  • Why picking a trending shade won't make your brand memorable
  • How to choose colours that feel like you
  • When a hero colour actually does help
  • And why your presence and personality matter more than a colour swatch

Whether you're brand new or deep in a rebrand spiral, this one will help you breathe a little easier and feel way more confident in your brand palette choices.

Your colour is a tool, not a rule. Let’s make it work for you.


x Morgan


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