55. What You Should Never Say on a New Patient Call
- Author
- Dr. Tony Ebel
- Published
- Tue 02 Sep 2025
- Episode Link
- None
In this episode of The Family Practice Podcast, Jacqui Jakubowicz discusses the critical role of front desk interactions in influencing the success of chiropractic practices. She stresses that the biggest threat to a practice's growth is not clinical skills or marketing, but the uncertainty and lack of conviction exhibited by the staff. The episode introduces the Expert Care Advocate system, which transforms team members into confident and knowledgeable advocates for neurologically focused chiropractic care. By following this proven 10-step system, practices can amplify their impact, improve patient trust, and foster a thriving, family-oriented environment. Action steps include auditing staff communication, prioritizing character in hiring, and committing to ongoing team training and development. The ultimate goal is to create a movement where every team member is passionate about nervous system optimization, resulting in transformational outcomes for families and communities.
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Links & Resources:
The Pediatric Experience Membership
The Pediatric Experience Adjusting Seminar
Team + Leadership Training Event
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Key Moments:
00:17 Welcome to the Family Practice Podcast
01:37 The Biggest Threat: Front Desk Sabotage
02:49 Transforming Your Team into Care Advocates
03:28 A Real-Life Example of Team Sabotage
04:58 The Power of Care Advocates
06:13 Steps to Develop Expert Care Advocates
09:11 Building a Strong Foundation
16:50 Creating Exceptional Patient Experiences
17:58 Financial Conversations as Investments
19:03 Promoting Family Care
19:42 Amplifying Your Practice's Impact
20:23 Community Involvement and Team Unity
22:22 Commitment to Continual Growth
23:27 Action Steps and Homework
23:36 Conclusion: The Power of Expert Care Advocates
32:16 Closing Remarks and Additional Resources
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