The Factory Floor
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
You can also find us on YouTube, X, and everywhere you listen to podcasts!
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
- Update frequency
- every 3 days
- Average duration
- 52 minutes
- Episodes
- 7
- Years Active
- 2025
Ep #7: The Symptoms of Bad Branding
Your product might be great. Your positioning might be sharp.
But if your branding sucks? You're losing trust—and revenue.
In this episode, we break down the symptoms of bad branding and how they show …
Ep #6: The Three Phases of SaaS Marketing (Phase 3 Deep Dive)
Phase 3 of SaaS Marketing is all about scaling your wins.
This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture…
Ep #5: The Three Phases of SaaS Marketing (Phase 2 Deep Dive)
Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more!
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The Factory …
Ep #4: The Three Phases of SaaS Marketing (Phase 1)
Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the m…
Ep #3: The problems with marketing an AI company
Welcome to Episode 3 of The Factory Floor!
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AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in ev…
Ep #2: The Top 3 Things Bugging CMO's Right Now
Discover the Brutal Truth Behind B2B SaaS Marketing Challenges!
Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights …
Ep #1: Copy-First vs Design-First Websites
Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers!
In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling …