Episode 316 - The Crux with Richard Rumelt
- Author
- Alison Jones
- Published
- Mon 25 Apr 2022
- Episode Link
- https://alisonjones.libsyn.com/episode-316-the-crux-with-richard-rumelt
'The basic failure of strategy work is a failure to define the challenge that you're trying to meet.'
Richard Rumelt is one of the world's leading authorities on strategy. He's also a keen rockclimber, and it was climbing that gave him the inspiration for his new book: The Crux.
In this wide-ranging conversation we talk about why strategy is such a controversial concept in business, and also why writing is such an important discipline for business thinkers.
