Episode 148 - Disrupting Yourself with Whitney Johnson

We're used to thinking about disruption as a force that shapes industries, products and services. But have you ever thought about disrupting yourself? Whitney Johnson recommends that you jump to a new learning curve every five years or so, and in her new book, Build an A Team, she shows how to help everyone in your organisation get on board with that. We also talk about why NOT thinking of yourself as a writer is such a huge help when you're writing a business book, and why a book is such an integral part of any strong idea:

'When you have to actually write something down... then you know what you think. When you're just talking about it, you don't actually know what you think.'