The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business.
Hosted by Mr. Web Marketing, Brad Hauck, and Publisher, Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetise your expertise beyond the stage. Learn how to position yourself as the go-to speaker in your industry by leveraging your knowledge
Each episode explores how to turn your expertise into a lead generating asset, create a strong personal brand, and write books, other products, coaching programs, and membership sites that extend your influence. You’ll also discover content and AI driven strategies to streamline content creation, marketing, and audience growth, so you can focus on delivering impact from the stage.
If you're ready to turn your book into a business, get booked more often, and scale your income beyond speaking fees, subscribe to The Expert’s Journey and start growing your brand today!
- Update frequency
- every 7 days
- Average duration
- 23 minutes
- Episodes
- 35
- Years Active
- 2024 - 2025
Audience Growth Mistakes and How to Overcome Them
In this episode of 'The Expert's Journey,' hosts Brad Hauck and Dixie Carlton delve into the biggest mistakes speakers and authors make when trying to grow their audience.
They dis…
Inside the Mind of a Publishing Powerhouse: Insights from Dixie
In this episode of the Expert's Journey, the tables are turned as Carlton interviews his cohost, Dixie, a word magician and publishing powerhouse. Dixie shares her journey from run…
Common Questions People Ask Google About Public Speaking
In this episode of The Expert's Journey, hosts Dixie and Brad address some of the most frequently asked questions about public speaking. They offer practical advice on handling ner…
A Conversation with Brad Hauck, Mr. Web Marketing
In this unique episode of the Expert Journey Podcast, Dixie interviews Brad Hauck, her other podcast host, providing an inside look into his diverse career path. Brad shares his jo…
How Do I Make My Speeches Memorable?
In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and storytelling.
Hosts Dixie and Brad discuss…
Building A speaker Brand That Stands Out Without Burning Out
In this episode of the Experts Jenny podcast, hosts Dixie and Brad delve into the common challenges faced by experts and business owners in building a standout brand.
They discuss …
Which Self-Publishing Platform Should You Use?
In this episode of The Expert Journey Podcast, Dixie and Brad explore the best self-publishing platforms for authors, including Amazon KDP, Ingram Spark, Draft2Digital and Smashwor…
What Makes A Book Cover That Gets Attention
In this episode, we delve into one of the most crucial aspects of book publishing: the cover. Hosts Dixie and Brad discuss why a strong book cover is vital for grabbing attention a…
Handling Difficult Audience Questions From Stage
In this episode, we discuss the common challenges speakers face when answering tricky, awkward, or tough questions from the audience. Hosts Dixie and Brad share strategies to stay …
Profitable Pathways: How to Focus your Business into a Smart Funnel
In this episode of the Expert Journey Podcast, we dive into the concept of 'Profitable Pathways'—how to create a smart funnel that guides your diverse audience across platforms tow…
How NOT To Run A Workshop or Event!
In this episode of the Experts Journey Podcast, Brad and Dixie chat about common mistakes made while hosting workshops and events that can turn memorable experiences into disasters…
Connection is Key: Unlocking Opportunities Through Networking
In this episode, we delve deep into building your power network. We'll explore how to connect effectively, bring value, and grow relationships with industry leaders and peers.
Join…
Harness Your Success: Strategies to Scale Your Wins
In this episode, Brad and Dixie explore the importance of mapping out success and taking the time to celebrate wins in business. They discuss how solopreneurs and small business ow…
Conquer Your Nerves & Unleashing Your Stage Presence
n this episode, we chat about a common challenge faced by speakers at all levels: nerves.
Join hosts Dixie and Brad as they share personal experiences and effective strategies to s…
Define Your Unique Voice: Authenticity in Writing and Speaking
In this episode of the Experts Journey Podcast, we discuss how to create a truly authentic voice in your writing and speaking. Authenticity in communication builds connection and c…
Using Consistent Branding To Propel Your Authority and Influence
Join Dixie and Brad in this episode of the Experts Journey Podcast as they discuss the importance of aligning your brand across all touchpoints.
From your logo to your daily habits…
How Lead Magnets and eBooks Can Skyrocket Your Success!
In this episode of the Experts Journey podcast, dive deep into the world of lead magnets and eBooks specifically tailored for authors, speakers, and experts.
Discover why lead magn…
Adapting Your Speaking For Your Audience and Venue
In this episode of the Experts Journey podcast, hosts Dixie and Brad discuss how to adapt your speaking style to different audiences and venues. They share their experiences, strat…
Successfully Merging Speaking with Publishing
In this episode of the Experts Journeys Podcast, Dixie and Brad discuss the synergy between speaking and publishing, highlighting how merging these two activities can enhance autho…
Embracing Chaos: Overcoming Unexpected Challenges in Business
In this episode of the Experts Journeys Podcast, hosts Brad and Dixie discuss the myriad of unexpected challenges that professionals face, such as technology failures, natural disa…