Episode 6: Quick & Dirty Growth Hack: Profitability Isn’t a Dirty Word

Welcome this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention. Today, Heather is cutting through the fluff and talking profit — the real kind. The kind that writes you a paycheck, supports your team, and sustains your business for the long haul.

If you’ve ever felt weird about wanting to make more money, or you’re stuck in that “feast or famine” pricing model, this one’s for you.

We’re reframing profit as purposeful, not greedy. Because if you're not paying yourself? That’s not a business — that’s a really expensive hobby.

In this episode:

• Why profit isn’t selfish — it’s sustainable
• The truth most owners don’t want to admit
• The simple reframe that will change how you price, lead, and grow
• A sneak peek at Wednesday’s full episode with Kelly Cahen, where we dive into pricing systems, cashflow myths, and sustainable salon leadership

Growth Hack Highlight

“Profit isn’t just a result, it’s a choice. It’s you deciding you’re no longer going to hustle without a plan—and finally giving yourself permission to win unapologetically.” — Heather Dick

Want the Full Conversation?

Don't miss Wednesday’s full episode with Kelly Cahen of Scissors Makes Sense, where she breaks down:

• Pricing models that actually work
• How to structure your team to be profitable at every level
• The biggest mistakes salon owners are making with their numbers
• And the systems you need to scale sustainably

Set your reminder now — this one is a game-changer.

This Episode is Brought to You by Blush Artistry

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Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at

 www.theexpansioncode.ca

Connect on Instagram:

@iamheatherdick

@theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

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