Episode 5: Beyond the Algorithm: Smart Social Media Strategies with Jodie Brown

Episode Summary:

In this episode of The Expansion Code, I sit down with Jodie Brown, marketing strategist and social media expert, to unravel the mysteries of social media marketing. Jodie shares why viral posts don’t always equal success, how market sophistication has changed the way businesses need to approach social media, and why chasing trends without strategy is a waste of time.

If you’ve ever felt like you’re posting into the void, overwhelmed by the algorithm, or just exhausted by the constant changes, this conversation is going to change your perspective on social media forever. We cover real, practical strategies that business owners, beauty professionals, and educators can use to create content that converts—without burning out.

Plus, Jodie spills the tea on her insider conversation with Instagram HQ—what she learned might surprise you!

Key Takeaways:

• Create for your audience, optimize for the algorithm—not the other way around!
•  Social media is a search engine—82% of Gen Z and millennials use Instagram to look up businesses.
•  Repetition = Reputation—Stop worrying about repeating yourself, because no one remembers your posts from six months ago!
•  Market sophistication is real—what worked in 2020 won’t work in 2024. You need a clear, unique value proposition to stand out.
•  Pre-plan your content—treat social media like marketing, not an afterthought.
•  Going viral isn’t always helpful—it only works if it’s hyper-relevant to your business.

Resources & Mentions:

Jodie Brown’s Website: www.jodiebrown.ca

Jodie’s Podcast: Visionary Rising Podcast

Follow Jodie on Instagram: @itsjodiebrown

Book Mentioned: Who Not How by Dan Sullivan

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Want to work with Heather? Check out her consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artistry—your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

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