Episode 36: Quick & Dirty Growth Hack: Why Your Marketing Isn't Working & How Branding Fixes It

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

Heather shares strategies on marketing, leadership, and mindset. This Quick and Dirty Growth Hack episode emphasizes that strong branding is essential for converting leads, providing actionable tips to align your brand with your values and audience, paving the way for business expansion.

In this episode:

• Discover why your marketing might be failing and how branding can fix it.
• Learn to align your brand with your values for better customer connection.
• Get insights on choosing the right marketing platforms for your business type.
• Understand the power of repetition in marketing and why it works.
• Rethink your online presence to build a brand that attracts the right audience.

Growth Hack Highlight

"If your marketing isn't converting, you don't have a marketing problem, you have a branding problem." — Jodie Brown

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Jodie Brown, where we go deep into:

• Evaluating the effectiveness of traditional marketing (print, billboards) in today's digital landscape.
• The necessity of using more than one marketing platform, including social media, review platforms, and email lists.
• Establishing clear brand foundations before focusing on visual elements like colors and fonts.
• The value of repeating marketing messages and content to resonate with the audience.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

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Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

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