Episode 33: Pink Toilets & Profit Margins: Christina Kirkey’s Honest Story

Episode Summary:

In this episode of The Expansion Code, Heather Dick interviews Christina Kirkey about the realities of salon expansion, including build-out costs, financial challenges, and industry competition. Christina shares her experiences with restructuring pricing, managing debt, and maintaining brand identity while growing her business.

We discuss about:

• Financial and logistical complexities of constructing or renovating a salon space.
• Strategies for managing money effectively, including debt, pricing, and cash flow, to ensure business sustainability.
• How to lead a team effectively, foster a positive culture, and handle the challenges of managing employees.
• Strategic decisions related to marketing, branding, and creating a memorable client experience to gain a competitive edge.
• The emotional toll of business ownership, including stress, risk-taking, and the need for work-life balance.

Connect with Christina Kirkey:

Instagram: https://www.instagram.com/ps.christinak/

Salon’s Instagram: https://www.instagram.com/pinupstudio_nc/

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

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Podcast Artwork created by Lucas Seaward: www.360design.ca

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