Episode 21: Branding Beyond the Logo with Emilie Iggiotti

Episode Summary:

In this value-packed episode, Heather sits down with the inspiring Emilie Iggiotti to dive into what branding really means beyond just a logo and a color palette. Emilie shares her unconventional path from law school to full-time photography, how she built her business without social media, and how intentional networking and caring deeply about clients became her signature marketing strategy.

Key Takeaways:

• Branding is more than a logo—it's how you communicate, connect, and show up across all touchpoints.
• Email newsletters can outperform social media when used intentionally and from the heart.
• Systems and CRMs like Studio Ninja help scale your business with ease and professionalism.
• Your energy matters: set limits, create boundaries, and stick to a schedule that supports your creativity.
• Personal connection is everything. Don’t underestimate the power of genuine networking over shallow interactions.
• Clients invest in you, not just your product—prepare them thoughtfully and deliver with intention.

Blush Artistry - Proud Sponsor of The Expansion Code:

This episode is powered by Blush Artistry—Heather’s flagship beauty + wellness brand based in Edmonton, Alberta. Blush is your go-to destination for everything self-care:

Hair | Makeup | Nails | Massage | Tattoo | Medispa | Private Gym | Physio | Chiro—and more! Ready to feel like a goddess?

Book now at blush-artistry.ca or follow along at @blushartistrymua

Connect with Emilie Iggiotti:

• Photography Services & Studio Info: www.emilieiggiotti.com
• Instagram: @emilieiggiotti
• Photography Studio: @le.studio.yg
• Podcast: Creativity with Emilie on YouTube

Heather offers consulting packages for entrepreneurs who are scaling their business, building their teams, or refining their brand. She blends real-world strategy with humor and heart—and always keeps it honest.

• Website + Resources: www.theexpansioncode.ca
• Instagram: @iamheatherdick
• Podcast Page: @theexpansioncode

Let’s Keep Expanding:

If you loved this episode, here’s what to do next:

Follow the show, Leave a review (pretty please!), Share it with a friend, Join the conversation on Instagram, Sign up for Heather’s newsletter for updates, fun giveaways, and free resources

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Catch full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

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