EP 169: Marketing Skills Every Executive Needs—Even If You're Not in Marketing with Allison Windon

🚨 Executives: Want to drive bigger results—even if you're not in marketing?

Most execs aren’t marketers—but the ones who rise fastest understand how to: ✅ Position their ideas for buy-in

✅ Build influence inside their org

✅ And make their wins impossible to ignore

In my latest episode of The Executive Appeal Podcast, I sit down with Allison Windon, Head of Marketing, Pre-Sales & GTM Strategy at Paylocity —one of the fastest-growing publicly traded HCM companies.

We break down the marketing skills every non-marketing executive needs to stand out and lead at the next level.

🎧 Listen in now to learn how to:

-Amplify your leadership brand

-Communicate value beyond your team

-Get your work recognized at the top

This episode is your executive playbook for making more strategic noise—without sounding like you're selling.

👥 Know a leader who needs to hear this? Tag them below.

👇 What’s one marketing skill you’ve had to learn as a non-marketer?

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