Ian Mclelland on the Shift from Traditional Media to Digital Content | #HashtagFinance

Ian Mclelland, CEO and Founder of Proactive Investors, joins James Black to discuss how he turned his investing blog into a global financial news business (2:01), what Proactive offers that goes beyond the range of traditional news media and how they maintain their broadcast standards (8:24), why it’s important to have a global footprint in the industry (14:06), and how they create mutually beneficial relationships with third party syndication sites (20:22). Listen until the end to learn how investor interests and preferred media format vary by region, why Proactive created their app, and for Ian’s advice to publicly-listed companies on maintaining visibility and building trust with shareholders.

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