The Power of Self-Leadership, Strategy & Going All In with Beth Cave

In this episode, I sit down with powerlifting coach and business owner Beth to unpack how she quantum leaped her coaching business in just 9 months—going from self-doubt and playing small to fully owning her voice, raising her prices, and creating an industry-shifting brand.

We dive deep into the power of self-leadership, foundational strategy, and how Beth built unstoppable momentum without relying on sales calls or pushy tactics. Instead, she leveraged identity work, energetic alignment, and a unique approach to scaling her offers with ease.

What you'll learn in this episode:

• How Beth built self-trust and consistency to fast-track results
• Why she stopped fitting into the “powerlifting coach” mold and created her own niche
• The strategy behind her first 8-week challenge and £100+ price increase
• How she sold out her offers—without doing sales calls
• The mindset behind building a standout brand in a saturated industry
• Why being a “self-led client” is the secret to exponential growth

Beth's Instagram page:
https://www.instagram.com/bethfit.uk

Podcast “Lift to Lift Yourself”:
https://open.spotify.com/show/0f97anE4arPvhuWbJKmJSU

✨ Whether you're building your first offer or ready to expand into a whole new identity—this episode will show you how to combine strategy + energetic leadership to scale.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Sold Before The Pitch:
https://eviedawson.com/sold-before-the-pitch