In this episode, Chris interviews Olivier Bijaoui, Chairman and Partner of IAS Handling, who discusses his decades-long partnership with senior executives Ricardo and Pablo. He reflects on the importance of simplicity and efficiency in cargo handling, emphasizing personal attention and trust in customer relations. Critiquing the industry’s trend toward impersonal automation, he highlights the critical role of middle management in maintaining quality service. Bijaoui also addresses challenges posed by e-commerce and the value of entrepreneurial spirit and sustainable growth. The episode concludes with an appreciation for enduring friendships and professional partnerships that have contributed to the success and spirit of the discussion.