Xbox Launches, YouTube Money, and Making Esports Legit with Ross Tom

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Ross Tom joins us to talk about the business side of gaming most people never see. From launching Xbox One in Canada (and dealing with the "always online" chaos) to breaking down YouTube's new 60% revenue share for Shorts, Ross brings insider perspective from Microsoft, Intel, YouTube/Google, and now Mohawk College. Plus stories about working with Linus Tech Tips, navigating Canada's unique gaming market, and what it actually takes to make esports legitimate in higher education.

We dive into why esports has struggled financially despite the hype, what creators are getting wrong about platform strategy in 2025, and how colleges are building sustainable esports programs that create real career paths beyond just tournament glory.