The winner makes it all: Catching up with Swedish brands Pure Effects and Morjas
- Author
- Monocle
- Published
- Wed 23 Jul 2025
- Episode Link
- https://omny.fm/shows/monocle-24-the-entrepreneurs/the-winner-makes-it-all-catching-up-with-swedish-brands-pure-effects-and-morjas
Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.
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