Eureka 424: The cool evolution of 66°North
- Author
- Monocle
- Published
- Fri 24 Jan 2025
- Episode Link
- https://omny.fm/shows/monocle-24-the-entrepreneurs/eureka-424-the-cool-evolution-of-66-north
Helgi Óskarsson, CEO of 66°North, shares how the brand went from outfitting Icelandic fishermen to a globally recognised name in outerwear. We discuss its ethos, retail expansion and new exhibition at Copenhagen Fashion Week.
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