Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom
- Author
- Monocle
- Published
- Fri 11 Oct 2024
- Episode Link
- https://omny.fm/shows/monocle-24-the-entrepreneurs/eureka-411-preserving-tradition-and-sustainable-gr
Yola Jimenez launched Yola Mezcal to preserve her family’s traditional recipe of the spirit from Oaxaca, Mexico. Today the brand is thriving thanks to her commitment to slow growth, sustainable production and staying true to its original roots.
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