TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the many remaining blue oceans in the music business, time management and how Auditionhacker developed from a personal method to a product

TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the many remaining blue oceans in the music business, time management and how Auditionhacker developed from a personal method to a product

Rob Knopper is a percussionist with the Metropolitan Opera and is the founder of Auditionhacker.

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Want to make more money in the music business? Contact TEM Coaching for your free consultation today to see if we are a good fit. Find out more at: http://www.andrewhitz.com/coaching

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What You'll Learn in TEM118:

• How observing fans at Yes and King Crimson concerts informs how he interacts with the customers on his website
• Why he ignored everything else and focused solely on audition prep before winning the job with the Met
• How rewarding it was after winning his gig to give himself permission to pursue the other passions in his life that he had been putting off
• How getting involved with the Met Orchestra Musician’s website and social media channels showed him it really wasn’t that hard
• A recording project he completed that was a textbook example of finding a blue ocean, harnessing passion and the principle of scarcity
• The incredibly honest writings he did about his successes and failures with auditions that really resonated with his customer base
• Why it is so important to identify exactly who you are writing or speaking to when producing content (and why it is awfully easy when that person is you)
• The incredible number of blue oceans there still are in music since we have far fewer specialists than a profession like the medical one
• How Auditionhacker went from a personal method to a product as the result of a demonstrated need by potential customers
• How he came to partner with Noa Kageyama of The Bulletproof Musician on an online course
• How Rob is able to manage his time efficiently and keep his playing at a world class level while maintaining so many entrepreneurial pursuits

Links:

• Rob's website
• Auditionhacker
• TEM101: Noa Kageyama of The Bulletproof Musician
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• Getting Things Done: The Art of Stress-Free Productivity by David Allen
• The 4-Hour Work Week by Tim Ferriss
• Teachable
• ConvertKit
• Evernote

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

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Produced by Andrew Hitz for Pedal Note Media