033 – An $18,547 Mistake: The Biggest Mistake of my Entrepreneurial Career (my cease and desist story)

$18,547 is a lot of money.

No one can argue that.

That is how much money I paid in legal fees to dispute a cease and desist against my business AssociatePI, my business selling online courses in the insurance industry.

It was, by far, the biggest mistake of my entrepreneurial career. 

This is a follow up episode to Episode 32 of The Entrepreneur Ride Along Podcast, where we talked about how to protect your online business from legal claims.

Today, I tell you the story behind my $18,547 mistake. How one stupid mistake, stemming from my lack of knowledge and understanding of trademarked terms, cost me $18,547 in legal fees and nearly forced me shut down my business.