EE 281 - Mentor Moment - Become Your Own Customer - Lisa Creaven - Co-Founder Spotlight Oral Care
- Author
- Gary Fox
- Published
- Sun 13 Aug 2023
- Episode Link
- https://assets.flightcast.com/track-v2/x60s4g98dwy9nl4j7090at1g.mp3
Each week, I give you a world class mentor to prepare you to win the week ahead.
Today, Lisa Creaven, co-founder of Spotlight Oral Care gives us a masterclass in customer psychology and product testing.
You must know everything about your product and how it will be used before you can hope to build a market leading product.
Lisa breaks down for us her product testing process and the strategies used.
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